Do you want to know how to use YELP in Real Estate? YELP like any other social platform needs to be interactive and sincere. Don’t enter into YELP’s platform with how can this help me. Ask yourself “how can I keep it real”. If you had a bad experience somewhere it might be good for the owners to know it. Hopefully they are monitoring YELP. If you had a good experience somewhere it is a very good thing to leave a review.
Take a look at how Beth McKinney a Realtor from RE/MAX United in Cary, North Carolina, used Yelp to tell a story about one of her favorite businesses, the Southern Bread Company. She then printed out her review on Yelp, which included a picture of her standing in front of the shop and the Yelp logo, had it framed, and presented it to the business owners, who in turn, hung it on the wall behind their cash register. Now, every patron who comes to the store knows McKinney and everyone on the streets of Cary knows McKinney. She has created celebrity status for herself in some of these establishments.