It all starts with targeting, then ad creation and finally where to send people. Are you still putting ads out in the newspaper? Or paying for clicks in Google. How’s that working for you? For some it may still work but for most of us we need an edge and Facebook is where it’s at.
If you are the one skeptical person out there, I’ll give you some reasons why Facebook advertising is a good option. Social media platforms such as Facebook, Twitter and Youtube are the most direct means of marketing your business today. 75% percent of buyers use social sites and only 15% of Real Estate Agents use social sites to market. Facebook members are classified by age, income, location, education, industry, job title, likes & interests! With Facebook ad campaigns you can reach specific types of individuals who are in the market to relocate, are underwater, interested in investing and the list goes on.
So back to the beginning of this message, it all starts with targeting.
Here are a few things you’ll need to make a list of:
- Are you tied to a geographic region? If so, where?
- Describe your typical client.
- What keywords describe your market?
- Industry media & publications.
- Niche celebrities.
- Competitors & Affiliates.
Now come up with 10 keywords from this list, then go to facebook.com/ads/create. Design your ad fields, click continue to get to the Targeting page. Now, enter your top 10 keywords and make a note of any recommended pages that Facebook returns. Now write down the pages that are recommended next to each keyword. These will be your groups of which you will design an ad around.
80% of creating a Facebook Ad comes down to the image, then the title and finally the content. So Image and Title are key. Tweak the ad so it includes the relevant keywords and be careful of any trademark violations.
Lastly, stick with pay per click for now. It will really help you in the beginning with quantifying your ROI. Be sure to send people to a page that provides inside information or tools that they couldn’t find elsewhere. As long as you can provide a solution to their pain you’ll capture leads.
Remember images catch peoples attention! But don’t be this obvious…