Let’s take a look at the steps involved.
Step 1: Driving Traffic-
You’ll need to create compelling, multimedia marketing campaigns and get them out to your target market. Through customized Social Engine Optimization, Email Marketing, Pay-Per-Click Advertising, Videos, QR codes as well as other offline efforts, you’ll maximize the number of people exposed to your message so they can see why your services are so amazing!
Step 2: Presentation-
Once the traffic is generated you’ll then communicate the key features and benefits you have to offer. You’ll want to develop a unique selling proposition, then create an engaging multimedia website. One that has video with animation, narration, and music. The entire site should engage the prospect and encourage them to take the next step in your sales process.
Step 3: Capture & Track Results-
Once you captivate your prospect, encourage them to complete an online survey, request a newsletter, or request information to gather data and email addresses for future marketing. Website traffic can be tracked in real time giving you immediate notice of activity for follow up and feedback in order to make adjustments to the site or strategy.
Step 4: Conversion-
Having captured your now, qualified – prospect’s name and email address, it’s time to engage them on a personal basis, using branded sales materials, webinar creation, and on-going communication tools. It’s not only about marketing… it’s about generating closings.